[fusion_builder_container hundred_percent=”yes” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”medium-visibility,large-visibility” class=”avoid” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”twothird” id=”” background_color=”#b72724″ background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”20px” padding_right=”” padding_bottom=”20px” padding_left=”” margin_top=”” margin_bottom=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”onethird” id=”” background_color=”#f4e916″ background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”20px” padding_right=”” padding_bottom=”20px” padding_left=”” margin_top=”” margin_bottom=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”content” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”medium-visibility,large-visibility” class=”avoid” id=”” background_color=”#191919″ background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”0″ padding_top=”20″ padding_right=”20″ padding_bottom=”40″ padding_left=”20″ admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]
PETER GREENLAW
Client Case Study
[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(249,249,249,0.2)” background_image=”” background_position=”left top” undefined=”” background_repeat=”repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”4%” padding_right=”4%” padding_bottom=”4%” padding_left=”4%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=”#ffc107″]
WHO IS PETER GREENLAW?
[/fusion_title][fusion_text]Peter Greenlaw is the voice for what you are not hearing from cutting edge health science research. Peter is considered one of the leading activists alerting the world about the toxicity and deficiency of nutrition in food, and solutions to live a healthier longer life. His brand has been incubating and developing for 10 years.
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P.G. PROJECT MISSION:
[/fusion_title][fusion_text]Peter was in the evolution stages of his personal brand “Peter Greenlaw” and his sister brand, “The New Health Conversation.” He had an initial book, “Why Diets Are Failing Us” and had another book in development, “TDOS Syndrome.” Peter was looking to upgrade his brand(s) and increase engagement and audience reach.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”content” hundred_percent=”yes” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(0,0,0,0.55)” background_image=”https://tribus.pub/wp-content/uploads/revslider/websitebuilder-hero/Relaxation.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”-30″ margin_bottom=”0″ padding_top=”20″ padding_right=”20″ padding_bottom=”20″ padding_left=”20″ admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”flash” animation_direction=”static” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]
BRAND
DISCOVERY
[/fusion_title][fusion_text]
KNOWLEDGE IS POWER.
PRIOR TO LAUNCHING ANY BRANDING AND DEVELOPMENT ENGAGEMENT, IT IS CRITICAL TO UNDERSTAND THE EXISTING
BRAND AND ASSETS — HERE, PETER WAS NO DIFFERENT.
WE REVIEWED HIS EXISTING WEBSITES AND BRAND AND FOUND:
1.HE HAD NO LOGO OR CONSISTENT BRAND IDENTITY
2.THE WEBSITES WERE OUTDATED IN DESIGN AND ARCHITECTURE
3.THE BRAND HAD NO APPS OR MOBILE EXPERIENCE
4.THERE WAS AN EXISTING RADIO PROGRAM / LEAD GEN FUNNEL
5.THE ONLY WEB TRAFFIC WAS FROM THE RADIO PROGRAM
6.THERE WAS NO SOCIAL POSTING & NO STRONG SOCIAL PRESENCE
7.THERE WAS NO LEAD FULFILLMENT SYSTEM
8.WHAT VIDEO HE HAD WAS NOT PRODUCED WELL
BRAND STRENGTHS
1.PETER IS A PERSONAL ROCK STAR. HE CAN OWN A STAGE.
2.HE IS GOOD ON CAMERA AND IN PERSON
3.HE WRITES WELL AND IN VOLUME
4.HE REASEARCHES AND NETWORKS CONSTANTLY
5.HE IS PASSIONATELY ON FIRE FOR HIS CAUSE
6.THE BRAND HAS A STRONG REVENUE MODEL
7.HE INTERVIEWS WELL WITH NEWS MEDIA
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BRAND
SCOPE
[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ spacing=”0″ center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#303030″ background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”15″ padding_right=”15″ padding_bottom=”15″ padding_left=”15″ margin_top=”” margin_bottom=”” animation_type=”fade” animation_direction=”static” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]
SCOPE PROCESS
1. 200+ PAGES OF PLANNING AND VISUAL DESIGN
2.PHONE CALLS AND WEBINAR PLANNING SESSIONS
3.MOCK-UPS AND TEAM PLANNING PROCESS
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#2b2b2b” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”15″ padding_right=”15″ padding_bottom=”15″ padding_left=”15″ margin_top=”” margin_bottom=”” animation_type=”fade” animation_direction=”static” animation_speed=”0.5″ animation_offset=”” last=”no”][fusion_text]
BRAND OBJECTIVE
LOGO AND TRADEDRESS TO BE UPGRADED
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ spacing=”0″ center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#191919″ background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”15″ padding_right=”15″ padding_bottom=”15″ padding_left=”15″ margin_top=”” margin_bottom=”” animation_type=”fade” animation_direction=”left” animation_speed=”0.7″ animation_offset=”” last=”no”][fusion_text]
WEBSITE OBJECTIVE
COMPLETE RE-LAUNCH OF WEBSITE
NEW CONTENT AND VIDEO
CONVERSION FOCUS
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APP OBJECTIVE
LEAD GENERATION, CONVERSION
& FULFILLMENT
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BRAND
ARCHITECTURE
[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”0″ center_content=”yes” link=”” target=”_self” min_height=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”50″ padding_right=”10″ padding_bottom=”50″ padding_left=”010″ margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]
CLOUD / L.A.M.P
Move the website and IT infrastructure to cloud hosting and house on a secure L.A.M.P. deployment (Linux, Apache, MySQL, PHP).
Move from Magento based commerce and CMS system to WooCommerce and WordPress based IT platform.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”none” hide_on_mobile=”medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”flash” animation_direction=”right” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”621″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://tribus.pub/wp-content/uploads/2016/08/public-cloud.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”0″ center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”4296″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”flash” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://tribus.pub/wp-content/uploads/2018/01/Picture19.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”0″ center_content=”yes” link=”” target=”_self” min_height=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”30″ padding_bottom=”” padding_left=”30″ margin_top=”0″ margin_bottom=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]
APP PLATFORM
Create the two books in GappBooks format:
1.Why Diets Are Failing Us (WDAF) in three format:
1.Companion (Free)
2.Standard (17.99)
3.Premium (29.99)
2.T.D.O.S Syndrome & Solutions
Peter Greenlaw APP:
1.Still in development
Lead Conversion & Fulfillment APP:
1.Epic Seasons
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”content” hundred_percent=”yes” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#191919″ background_image=”https://tribus.pub/wp-content/uploads/2017/12/black-thread.png” background_position=”center center” background_repeat=”repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”20″ padding_right=”20″ padding_bottom=”0″ padding_left=”20″][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”yes” link=”” target=”_self” min_height=”none” hide_on_mobile=”medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ margin_top=”0″ margin_bottom=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”3854″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://tribus.pub/wp-content/uploads/2018/01/Picture4.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”topit” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”slide” animation_direction=”right” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]
BRAND
LOGO CREATION
[/fusion_title][fusion_text]
LOGO CREATION PROCESS
We had over 200+ different designs submitted to the client. We helped the client refine their brand and memorialize it in a logo.
TRADE DRESS AND FONT
We assisted Peter in choosing a trade dress and font for his “Peter Greenlaw” brand and his “The New Health Conversation” brand. We used the “green” to be the unifying color between the two distinct brands.
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BRAND
WEB DESIGN
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WEBSITE UPGRADE
Peter’s previous site was not up to-date nor mobile friendly.
We have created a responsive and retina ready site that will work on any computer or device.
The site is designed for Lead Generation For:
1.Book Sales
2.Speaking Engagements
3.Protocol Solution Sales
The site offers a free assessment where we are able to produce an extensive demographic profile on the visitor.
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AUDIENCE
DEVELOPMENT
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DATA STRATEGY
Utilizing data capture of Email Opt-In, Assessment request and other offers we were able to create a data strategy for Peter that gave value to his audience while also building brand value and a tangible asset.
AUDIENCE ENGAGEMENT
By leveraging GappBooks’ partner Gamplify we were able to add gamification to Peter’s Apps and website experience so as to stimulate interaction and utilization with his material. Also, we are able to create a much deeper relationship and profile with Peter’s audience.
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BRAND
MARKETING
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SEO
We utilized SEO best practices when working with Peter to help increase traffic to his site.
SOCIAL CAMPAIGNING
Utilizing Facebook ad buys we were able to help increase attendance at Peter’s live and virtual events. These attendees were more apt to buy and engage with the brand.
SYNDICATON
Utilizing our diverse media network we were able to get Peter’s message placed on websites receiving 30+ Million visits per month.
We are currently working with Peter to create ongoing video and podcasts to syndicate richer media beyond just articles.
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APPS VIA
GAPPBOOK
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WHY DIETS ARE FAILING US
We have created three versions of the WDAF APP:
1.Companion (Free)
2.Standard (12.99)
3.Premium (19.99)
T.D.O.S. SYNDROME AND SOLUTIONS
TDOS is Peter’s second book and currently it is offered in Standard version only.
PETER GREENLAW BRAND APP
The Peter Greenlaw Brand APP is still under development but is designed to be a deeper engagement portal for mobile devices.
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PROJECT
MANAGEMENT
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PROJECT MANAGEMENT
When working with the Peter Greenlaw Brand we had to take a prominent role in project management to ensure quality delivery.
TEAM MANAGEMENT
Part of good project management is working with existing team members like: Publishers, Publicists, existing IT team, existing designers, etc. We love working in collaboration with existing teams.
PROJECT MANAGEMENT TOOL
One of the best tools we have found to help manage team is Basecamp. These tools help us communicate more efficiently and stay on task and on schedule.
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CLIENT
COMMITMENT
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RELATIONSHIP LONGEVITY
We like having long-term clients. We have been working with Peter Greenlaw for 5+ years now. We have been working with Kirk Metz (Epic Seasons – Sales Fulfillment) for 7+ years now. Nurturing and maintaining mutually rewarding relationships is one of our number one priorities.
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