Shiloh Publishers

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SHILOH ROAD PUBLISHERS

Client Case Study

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WHO IS SHILOH ROAD PUBLISHERS? 

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Shiloh Road Publishers is the publishing company behind, “The Founders’ Bible.”  This themed Bible is a 2,272 page Bible (NASB) with over 1,000+ pages of original articles, artwork and powerful information on the founding of the United States and its Christian Heritage and Founding Fathers.

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THE FOUNDERS’ BIBLE PROJECT: 

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Brad Cummings, the founder of Shiloh Road Publishers, wanted to update his web presence and online marketing platform to help increase awareness and sales of the print editions.   A second primary objective was to make the Founders’ Bible Digital Edition – a fully functioning Bible app for both Apple and Android devices.

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BRAND

DISCOVERY

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WE REVIEWED THE EXISTING WEBSITE AND BRAND AND FOUND:

1.SHILOH ROAD WANTED TO UPGRADE THEIR WEBSITE USER EXPERIENCE AND TECHNICAL PLATFORM

2.A MAJOR PRIORITY WAS MAKING SURE THE SITE WAS FRIENDLY ON DEVICES AS WELL AS DESKTOP

3.CREATING A VISUALLY ENGAGING EXPERIENCE WAS IMPORTANT TO LEVERAGE THE CUSTOMER ARTWORK

4.THEY WANTED TO EXPAND THEIR BIBLE INTO A DIGITAL APP PLATFORM

5.INCREASED SOCIAL PRESENCE AND REACH WAS A HIGH PRIORITY

6.GROWING THE EMAIL / CUSTOMER DATABASE WAS ALSO A TOP PRIORITY

7.TO MAKE SURE THE WEBSITE AND APPS TIED INTO THE SALES AND MARKETING STRATEGY

DIGITAL EDITION (App):

1.SHILOH WANTED TO CREATE A DIGITAL EDITION OF THE BIBLE

2.THIS WOULD INCLUDE MULTIPLE BIBLE TRANSLATIONS

3.THE CUSTOM ARTWORK AND GRAPHIC NATURE OF THE PRINT EDITION HAD TO BE PRESERVED IN THE DIGITAL EDTION

4.THE APP NEEDED TO BE A FULLY STUDY APP AS WELL

5.THEY WANTED AVAIALBE ON ANDROID AND IOS DEVICES

6.WE WANTED TO LEVERAGE THE DIGITAL CAPABILITIES OF AN APP

7.WE ALSO WANTED TO MAKE SURE WE HAD THE ABILITY TO  INCLUDE E-LEARNING AND OTHER DIGITAL FEATURES

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BRAND
SCOPE

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PLANNING AND VISAUL DESIGN

PHONE CALLS AND WEBINAR PLANNING SESSIONS

MOCK-UPS AND TEAM PLANNING PROCESS[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#2b2b2b” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”15″ padding_right=”15″ padding_bottom=”15″ padding_left=”15″ margin_top=”” margin_bottom=”” animation_type=”fade” animation_direction=”static” animation_speed=”0.5″ animation_offset=”” last=”no”][fusion_text]BRAND OBJECTIVE

MORE MODERN DESIGN OF WEBSITE
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WEBSITE OBJECTIVE

COMPLETE RE-LAUNCH OF WEBSITE

NEW CONTENT

CONVERSION FOCUS

LIST AND COMMUNITY BUILDING

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AVAILABLE ON ALL DEVICES[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”content” hundred_percent=”yes” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”rgba(0,0,0,0.8)” background_image=”https://tribus.pub/wp-content/uploads/2017/12/pexels-photo-302769.jpeg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”20″ padding_right=”20″ padding_bottom=”20″ padding_left=”20″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”0″ center_content=”no” link=”” target=”_self” min_height=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”flash” animation_direction=”static” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]

BRAND

ARCHITECTURE

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CLOUD / L.A.M.P

Move the website and IT infrastructure to cloud hosting and house on a secure L.A.M.P. deployment (Linux, Apache, MySQL, PHP).

Move from Magento based commerce and CMS system to WooCommerce and WordPress based IT platform.

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APP PLATFORM

We had to convert 1000+ pages from print format to digital format.   This took 100s of hours of work.

We also had to contract third-party Bible App developers to hit our 6 month launch deadline.

During the process we also created many new articles, help guides, on-boarding processes and other material and processes unique to the digital space.

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BRAND

GRAPHIC DESIGN

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CREATION OF NEW GRAPHICS

For the Digital Edition project we had to create many new graphical elements for the Digital Platform.

USER EXPERIENCE

Not only did we have to create new graphics but we had to make the user experience visually stimulating.  So we made all new icons and user interface for our Bible platform.

ON-BOARDING PROCESS

We wanted the new/first time reader experience to be visually engaging and inviting.  We created easy to use help guides and onboarding processes to help bring the new reader into the app.

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BRAND

GRAPHIC DESIGN

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CREATION OF NEW GRAPHICS

For the Digital Edition project we had to create many new graphical elements for the Digital Platform.

USER EXPERIENCE

Not only did we have to create new graphics but we had to make the user experience visually stimulating.  So we made all new icons and user interface for our Bible platform.

ON-BOARDING PROCESS

We wanted the new/first time reader experience to be visually engaging and inviting.  We created easy to use help guides and onboarding processes to help bring the new reader into the app.

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BRAND

WEB DESIGN

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WEBSITE UPGRADE

The previous site was not up to-date nor mobile friendly. 

We have created a responsive and retina ready site that will work on any computer or device.  

The site was designed to be visually engaging and graphic rich.   Many different lazy load animations were used to keep the site engaging as a reader scrolls the site.

The site is designed for Lead Generation For:

1.Book Sales

2.Social Engagement

3.List Building

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AUDIENCE

DEVELOPMENT

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DATA STRATEGY

Utilizing data capture of Email Opt-In, forum participation, giveaways and other offers we were able to create a data strategy for Windblown that gave value to their audience while also building brand value and a tangible asset.

AUDIENCE ENGAGEMENT

By leveraging GappBooks we are able to interact with the audience through their reading experience and journey as they discover more about themselves and the our materials.

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BRAND

MARKETING

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SEO

We utilized SEO best practices when working with Windblown to help increase traffic to his site.

SOCIAL CAMPAIGNING

Utilizing Facebook ad buys we are able to increase traffic to the site and incentivize book sales.

SYNDICATION

Utilizing our diverse media network we are able to get Windblown’s message placed on websites receiving 30+ Million visits per month.

We are currently working with Windblown  to create ongoing video and podcasts to syndicate richer media beyond just articles.

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APPS VIA

GAPPBOOK

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THE SHACK GAPPBOOK

The Shack GappBook will be made available on the iOS and Android App Stores.

THE SHACK COMPANION APP

An interactive and self guided Shack Companion App will also be available to help guide individuals through their own “Shack” and personal healing.

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PROJECT

MANAGEMENT

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PROJECT MANAGEMENT

When working with the Windblown we had to take a prominent role in project management to ensure quality delivery.

TEAM MANAGEMENT

Part of good project management is working with existing team members like: Publishers, Publicists, existing IT team, existing designers, etc.   We love working in collaboration with existing teams.

PROJECT MANAGEMENT TOOL

One of the best tools we have found to help manage team is Asana.  These tools help us communicate more efficiently and stay on task and on schedule.

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CLIENT

COMMITMENT

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RELATIONSHIP LONGEVITY

We like having long-term clients.  We have been working with Brad Cumming and Windblown Media now for over 1 ½ years.   Brad has grown to be a great friend and a fun ally. 

We love working on projects together and have multiple simultaneous projects going at one time.

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