Windblown Media
CASE STUDY
Brand Architecture & Design
Who Is Windblown Media?
Windblown Media is the publishing company behind the International Bestseller, “The Shack” (Over 20 Million copies sold) as well as many other print and video projects. Windblown Media is also the production company behind the upcoming Lionsgate release of, “The Shack Movie” in March of 2017.
WBM PROJECT MISSON:
Brad Cummings, the founder of Windblown Media, wanted to update his web presence, online marketing platform as well as leverage Tribus’ ability to bring his print properties into the digital app age in preparation for the upcoming Shack Movie release as well as other future growth projects.
BRAND
DISCOVERY
KNOWLEDGE IS POWER
PRIOR TO LAUNCHING ANY BRANDING AND DEVELOPMENT ENGAGEMENT, IT IS CRITICAL TO UNDERSTAND THE EXISTING BRAND AND ASSETS — HERE, WINDBLOWN WAS NO DIFFERENT.
WE REVIEWED THE EXISTING WEBSITE AND BRAND AND FOUND:
- WINDBLOWN MEDIA WAS DESIRING TO HAVE A NEW BRAND LOOK AND FEEL INCLUDING A LOGO FOR THEIR WEBSITE AND ALSO FOR THE BIG SCREEN
- THEY WANTED TO IMPROVE ON THEIR WEBSITES USER EXPERIENCE AND THE TECHNICAL INFRASTRUCTURE BEHIND THE SITE.
- ONE OF THE PRIORITIES WAS TO MAKE SURE THE WEBSITE WAS TABLET AND MOBILE FRIENDLY
- THEY WANTED TO CREATE A MORE ENGAGING EXPERIENCE FOR THE READER
- A PRIORITY WAS ALSO TO EXPAND INTO APPS AND MORE ROBUST MOBILE EXPERIENCE.
- THEY ALSO WANTED TO INCREASE THEIR SOCIAL MEDIA PRESENCE
- BUILDING A MORE EXPANSIVE EMAIL LIST WAS ALSO A TOP PRIORITY
BRAND STRENGTHS
- WINDBLOWN MEDIA HAD AN ANCHOR ASSET IN THE SHACK BRAND
- BRAD IS A CREATIVE GENIOUS AND WOULD PARTICIPATE IN DESIGN
- THE BRAND HAS A LOYAL FOLLOWING THAT COULD BE NURTURED
BRAND
SCOPE
Brad Cummings, the founder of Windblown Media, wanted to update his web presence, online marketing platform as well as leverage Tribus’ ability to bring his print properties into the digital app age in preparation for the upcoming Shack Movie release as well as other future growth projects.